Business Value Balance

Given that you agree with the recent post on every business having the same four core values . . . let’s continue our discussion.

Here’s a diagram for visualization: Business Value Balance.  Each operational value exists in a spectrum (generally from happiest to least happy).  Depending on the current score for each value on their respective spectrum, business is probably good.  Referring to the chart, you can see the business as the core, four-pointed star.  When the staff is happy, the customers are happy, the business is generally likable and its making a profit the business is sustainable.

There’s another star, too:  a red, eight-pointed star.  The eight-pointed star is the zone of risk tolerance. If you chart the scores of the four requirements for sustainability within the level of tolerance, it’s holding steady. If the level of value isn’t meeting or exceeding the least tolerable level, then its a problem.  Simple enough.  When one or more of the scores exceeds the level of tolerance, the business will naturally look for ways to move back toward a balance.

HERE’s THE CATCH: How the business finds its way to pull one score back to center could happen at the cost of another value.  And, if no one’s managing the balancing act, it will be at the cost of another value.  They’re all interrelated so they will all be effected.

If you don’t have plans to deal with keeping the four basic core values in balance, business ends up looking chaotic.  It is constantly in flux, always pulling and pushing at itself.  Costing the happiness of staff, the happiness of clients, likability and profit.  This diminishes sustainability and resilience.

Next blog: keeping the business values at the center of your continuity program.

What do you think?  Do you agree?  Disagree?  Case studies?

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